The Met needs to rebuild its image, not just spend on recruitment ads

As new figures revealed that the Metropolitan Police is failing to reach its target for recruiting new officers, despite a large increase in its advertising budget, Caroline Pidgeon said:

“These figures certainly do bring into question whether or not current recruitment advertising methods are delivering value for money… The situation also reflects the fact that there is clearly a massive need to rehabilitate the image of the Met as a positive career choice to potential recruits given the outcomes of the Baroness Casey Review and all the events that preceded it.”

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